Effectiveness of subway advertising in Hong Kong
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Effectiveness of Subway Advertising in Hong Kong Abstract Pedestrians intercepted near the exits of a subway station in downtown Hong Kong were surveyed using a questionnaire and quota sampling in October 2012. The survey
Pedestrians intercepted near the exits of a subway station in downtown Hong Kong were surveyed using a questionnaire and quota sampling in October 2012. The survey sampled 408 residents and tourists aged 16 and above. The awareness of the 16 ads ranged from 18 to 80 percent with an average 43.5 percent. The layouts of the two subway ads received highest awareness were focused and had a clear di...
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تاریخ انتشار 2017